Science in Sport
Campaign for Science in Sport Hydro+ featuring elite British athletes across London, Barcelona and the Pyrenees, delivering a high-impact mix of video and stills that highlighted sweat, performance and endurance at the highest level of sport.
Client:
Science in Sports
Year:
2025
Industry:
Sports Nutrition
Duration:
1 Month
Services:
Photography
Campaign Creation
Video Production
We produced a multi-location campaign for Science in Sport Hydro+ over three days, travelling between London, Barcelona and the Pyrenees to capture some of the UK’s top athletes including Ojie Edoburun, Eilish McColgan, Sam Warburton and Sir Chris Hoy. The creative focused on the reality of elite sport and the levels of sweat and effort behind performance, combining cinematic video work with bold hero stills designed for both editorial and out-of-home advertising. The content was distributed across magazine features, billboards and a national Sky ad campaign.
The final campaign for Science in Sport Hydro+ delivered a powerful and authentic portrayal of elite performance, uniting some of Britain’s most recognisable athletes around effort and endurance. Shot across multiple locations and formats, the work translated seamlessly into a wide-reaching campaign that was well received across print, outdoor and broadcast platforms, cementing Hydro+ as a premium performance-focused launch.
