MyProtein Backyard Ultra
The Myprotein x RedOn Backyard Ultra was a 52-hour endurance event where 150 athletes tackled a 4.2-mile loop every hour until one winner remained. Rainyday coordinated a team of content creators to cover the entire race, delivering continuous video, photography, athlete interviews and reactive social content throughout the event.
Client:
MyProtein
Year:
2025
Industry:
Sports Nutrition
Duration:
2 Weeks
Services:
Video Production
Photography
Branding
MyProtein x RedOn Backyard Ultra was a 48 hour ultra marathon which took place in September 2025. Every hour on the hour 150 athletes attempted to run a 4.2 Mile loop. Last man standing wins. Rainyday Coordinated a group of content creators who covered the full 52 hour race, created the branding and delivered round the clock reactive social media content for the full race.
Over 52 hours of non-stop coverage, Rainyday captured the intensity, exhaustion and determination of the Myprotein x RedOn Backyard Ultra, bringing the story to life in real time. Through coordinated creator teams working in shifts, we delivered consistent high-quality content day and night for MyProtein, turning a brutal endurance challenge into a fully documented, fast-moving social campaign that kept audiences engaged from start to finish.
