BackYard Ultra Announcement
To prepare for the MyProtein Backyard Ultra, we took three of MyProtein’s athletes to the Peak District to put their endurance to the test in a challenging, real-world environment.
Client:
MyProtein x RedOn
Year:
2025
Industry:
Athleisure wear
Duration:
1 Week
Services:
Photography
Video Production
Campaign Creation
Brand Identity
MyProtein approached us with a clear objective: to create a compelling announcement campaign for their biggest event to date The Backyard Ultra. The concept is simple but brutal, every hour, on the hour, runners complete a 4.2-mile loop around a military base in the north of England, continuing until only one athlete remains.
The result was a powerful and visually striking campaign that successfully built anticipation around the event while reinforcing MyProtein’s position within the performance space. By combining authentic storytelling with product-led imagery, we delivered assets that not only elevated the athletes but also highlighted the capability of the clothing in rough conditions.
