Champion x MyProtein
Campaign imagery for the 2026 Champion x MyProtein clothing line launch.
Client:
Champion
Year:
2026
Industry:
Athleisure
Duration:
3 Weeks
Services:
Brand Identity
Web Design
We were asked to help elevate the visual identity for the new Champion x MyProtein clothing line. We put together a small but talented team who were able to pull off a suite of imagery with only 6 hours on set.
The Myprotein x Champion collaboration brought together modern performance and a brand with true sporting heritage, we created a boxing-inspired campaign full of grit and attitude. Shot with a filmic analogue style to reflect Champion’s old school roots, we wanted the campaign to really honour the brand that invented the hoodie, premium and timeless. The campaign became a standout launch for both brands.
